Analysis Marketing Media
Simon Young Jenny Chan 陳詠欣
Nov 16, 2016

Breaking the internet, Chinese style

CHINA INNOVATION 2016: How brands are tapping China’s unique influencer marketing environment.

Fashion forward: Internet celebrities GoGoBoi and Aikelili (top left) have teamed up to guest curate a cover of the digital style magazine Vogue Me (bottom left); video blogger ‘Papi’ Jiang Yilei (top right) regularly draws audiences in the millions for her live-streaming acerbic monologues.

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