Liana Cafolla
Apr 30, 2019

Asia's elections: "Whatever you do, resist the urge to take sides"

Marketing and brand experts offer insights on keeping in tune with the heightened emotions caused by elections across South and Southeast Asia.

This campaign by Samsonite in India, #EkDinKiChutti, encouraged people to travel home to vote and has had 3.5m views on YouTube so far

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