Marketing PR Analysis News
Foong Li Mei
Oct 29, 2019

Making lemonade: how the ‘lemon capital’ of China built a billion-dollar brand

Overseas, it has to grapple with scepticism on Chinese produce. Within its home country, it has to contend with a small market. Foong Li Mei explores how Anyue played the cards it was dealt.

Dozens of workers pick and pack lemons. Source: Anyue Publicity Department

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