.jpg&h=570&w=855&q=100&v=20250320&c=1)
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Aug 18, 2022
How brands can turn first-party data into practical insights
First-party data has become more critical for marketers with the demise of cookies and other user identifiers. Now brands are quickly learning how use their customer data tools and platforms more strategically.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Feb 19, 2025
Should brands compensate consumers for their data?
May 18, 2022
Finding a way forward with first-party data
Mar 4, 2024
How to move beyond the first-party data frenzy
Just Published
The Information
3 hours ago
WPP’s Mark Read on the new-biz pipeline, rebuilding ...
CEO asserts that more time in-office will make WPP a 'stronger company in five years' time'.
4 hours ago
Former AKQA boss Ajaz Ahmed launches shop to ‘rival ...
Studio.One makes its debut with several ex-AKQA staffers.
11 hours ago
Women to Watch 2024: Shilpa Sinha, McCann Worldgroup
Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
11 hours ago
Former McDonald's marketer Eugene Lee joins Chagee ...
Earlier this month, the Chinese milk tea brand's Nasdaq debut boosted its valuation to US$5.95 billion.