Marketing Analysis
Lisa Nan
Oct 13, 2022

How ultra-luxury is conquering China

For establishments that wish to build that timeless, ultra-luxury status, it is a long journey of educating the customer about the institution’s codes and refined experiences, and creating word-of-mouth leads.

'Ultra-luxury' players are now being favored by a wider demographic which includes mature and established consumers. (Brunello Cucinelli’s Weibo)

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