Bryce Whitwam
Jan 4, 2023

More tangible brand connections are needed in post-zero-Covid China

SHANGHAI ZHAN PODCAST: With the end of zero-Covid policies in China, brands should look for more meaningful consumer connections that help to resolve potential anxieties, says China insights expert, Julien Lapka, Founder of Inner Chapter.

Shutterstock:2022 China Resources Mixc, Haikou, Hainan

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