Advertising PR Opinions
Antony Yiu
Mar 23, 2023

Reviving Hong Kong tourism, the experiential way this time

A flashy Hello Hong Kong campaign alone will not reboot tourism; consistent storytelling and personalised, embedded travel experiences are required to lure back tourists, writes PHD's Antony Yiu.

A still from the HK government's #HelloHongKong campaign. The SAR's tourism revival plan is estimated to cost the exchequer an estimated HK$100 million (US$12.8 million), according to the Tourism Board.

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