Moiza Shaikh
Jun 29, 2023

Breaking the mould: Diversifying LGBTQ+ representation in brand narratives

The full, multidimensional representation of LGBTQ+ communities in media is essential for brands to be seen as inclusive and supportive, in an authentic way— rather than merely depicting lessons in tolerance.

Vicks' 'Touch of Care' moves beyond a one-dimensional portrayal of LGBTQ+ individuals and families.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

1 hour ago

WPP’s Mark Read on the new-biz pipeline, rebuilding ...

CEO asserts that more time in-office will make WPP a 'stronger company in five years' time'.

1 hour ago

Former AKQA boss Ajaz Ahmed launches shop to ‘rival ...

Studio.One makes its debut with several ex-AKQA staffers.

8 hours ago

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

9 hours ago

Former McDonald's marketer Eugene Lee joins Chagee ...

Earlier this month, the Chinese milk tea brand's Nasdaq debut boosted its valuation to US$5.95 billion.