News Opinions Marketing Technology
Joseph Arthur
Nov 20, 2023

'This could be a genuine game changer': What the Meta and Amazon collaboration means for marketers

With Meta introducing a new feature in the US allowing users to shop on Amazon via their Facebook and Instagram accounts, PMW spoke to a panel of industry insiders and got the experts’ takes on what this means for brands, advertisers, agencies and consumers alike.

(Photo: Getty Images).

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