.jpg&h=570&w=855&q=100&v=20250320&c=1)
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Dec 5, 2023
Is there a case for moving away from purpose-led marketing?
SOUNDING BOARD: Following Unilever's recent strategy announcement on cooling off on purpose-led marketing for some of its brands, Campaign asks industry experts to weigh in on whether or not there is a case for it, and if now is the right time?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Oct 29, 2023
New Unilever CEO downplays purpose and hikes adspend
Nov 26, 2023
‘We’ve reached peak purpose’, Adam & Eve/DDB’s ...
Just Published
The Information
2 hours ago
WPP’s Mark Read on the new-biz pipeline, rebuilding ...
CEO asserts that more time in-office will make WPP a 'stronger company in five years' time'.
2 hours ago
Former AKQA boss Ajaz Ahmed launches shop to ‘rival ...
Studio.One makes its debut with several ex-AKQA staffers.
9 hours ago
Women to Watch 2024: Shilpa Sinha, McCann Worldgroup
Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
10 hours ago
Former McDonald's marketer Eugene Lee joins Chagee ...
Earlier this month, the Chinese milk tea brand's Nasdaq debut boosted its valuation to US$5.95 billion.