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Brandon Doerrer
Mar 1, 2024

VML global CEO Jon Cook on innovating amid WPP cutbacks

In a candid conversation with Campaign US editor-in-chief Alison Weissbrot at Campaign Convene, Cook touched on how VML is improving its innovation tools despite pressures from WPP to become more efficient.

(L to R) Alison Weissbrot, editor-in-chief, Campaign US; Jon Cook, global CEO, VML. (Photo credit: Erica Berger)

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