PR Marketing Branding
Frank Washkuch
Jul 12, 2024

Paris 2024: Pressure is on brands to produce in big moments as the games begin

From fashion to athletics, the Paris Summer Games promise it all. But what often delivers for brands every four years are the unscripted moments.

The Olympic rings on the Eiffel Tower near the restored statue of Cavalier Arabe in Paris. (Photo credit: Geoffroy Van Der Hasselt / Getty Images)

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