Analysis
Vinita Bhatia
Aug 22, 2024

India’s digital shift: Open internet emerges as adland’s new frontier

The Trade Desk’s general manager, Tejinder Gill tells Campaign that as the open internet reshapes digital advertising, it’s only a matter of time before ad budgets align with this shift.

Young consumers in India are increasingly engaging with open internet content, surpassing traditional social media in attention and interaction.

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