Opinions Advertising Marketing Analysis
Rajeev Lochan
Dec 18, 2024

Generation Greytt: The trillion-dollar market that brands continue to ignore

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.

Photo: Shutterstock

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