Analysis Advertising Creativity
Matthew Keegan
Jan 24, 2025

Should Lunar New Year campaigns move past same-old family themes?

Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the region how brands can break the mould and explore new approaches this festive season.

Lululemon's 'Back to Spring' Lunar New Year campaign 2025.

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