Gideon Spanier
Feb 17, 2025

Santander on its shift to one global agency, why it picked Publicis and how ‘data is key’

Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness in age of AI.

Nathalie Picquot: 'We want a more empathetic relationship with consumers'

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

51 minutes ago

WPP’s Mark Read on the new-biz pipeline, rebuilding ...

CEO asserts that more time in-office will make WPP a 'stronger company in five years' time'.

1 hour ago

Former AKQA boss Ajaz Ahmed launches shop to ‘rival ...

Studio.One makes its debut with several ex-AKQA staffers.

8 hours ago

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

8 hours ago

Former McDonald's marketer Eugene Lee joins Chagee ...

Earlier this month, the Chinese milk tea brand's Nasdaq debut boosted its valuation to US$5.95 billion.