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Campaign India Team
Feb 23, 2025

Women’s cricket searches rose by 103% in 2024: Kantar India study

Live music events including Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts also saw a 43% increase, according to the report.

Women's cricket, live concerts like Coldplay, health and fitness, and smartphones, emerged as key search topics in India during the study period of 2024.

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