News Advertising Marketing Creativity
Vinita Bhatia
Feb 24, 2025

Creativity isn’t just about storytelling—it’s about impact: Josy Paul on BBDO’s bold new chapter

As BBDO launches Do Big Things, its first global repositioning in nearly three decades, the chairman and chief creative officer of India unpacks how the agency’s new direction champions purpose-driven creativity, cultural relevance, and ideas that spark real-world change.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

2 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

OMD takes the lead as EssenceMediacom drops out of global rankings

3 OMD takes the lead as EssenceMediacom drops out of global rankings

Cheetos’ launches limited edition fashionably functional pants

4 Cheetos’ launches limited edition fashionably functional pants

Labubu, the art toy craze and why grown-ups can’t get enough

5 Labubu, the art toy craze and why grown-ups can’t get enough

WPP offers free Friday lunches to lure staff back to office

6 WPP offers free Friday lunches to lure staff back to office

Mash names all-female executive team, shifts global HQ to Singapore

7 Mash names all-female executive team, shifts global HQ to Singapore

Move and win roundup: Week of April 21, 2025

8 Move and win roundup: Week of April 21, 2025

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

9 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

EMA 2025 winners revealed in live ceremony

10 2025 winners for Event Marketing Awards announced in live ceremony

Related Articles

BBDO’s Andrew Robertson becomes chairman, Nancy Reyes elevated to worldwide CEO
Aug 15, 2024
Bailey Calfee

BBDO’s Andrew Robertson becomes chairman, Nancy ...

'It's never been a better time': BBDO's global leaders bet big on creativity and a fresh start
Mar 7, 2025
Minnie Wang

'It's never been a better time': BBDO's global ...

24 hours with… Josy Paul
Dec 13, 2023
Campaign India Team

24 hours with… Josy Paul

Creativity is the return gift of empathy: BBDO's Josy Paul
Jun 27, 2022
Raahil Chopra

Creativity is the return gift of empathy: BBDO's ...

Just Published

WPP’s Mark Read on the new-biz pipeline, rebuilding in-office culture and not 'surrendering’ AKQA
The Information
1 hour ago
Beau Jackson

WPP’s Mark Read on the new-biz pipeline, rebuilding ...

CEO asserts that more time in-office will make WPP a 'stronger company in five years' time'.

Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’
1 hour ago
Lucy Shelley

Former AKQA boss Ajaz Ahmed launches shop to ‘rival ...

Studio.One makes its debut with several ex-AKQA staffers.

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup
8 hours ago
Staff Reporters

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

Former McDonald's marketer Eugene Lee joins Chagee as APAC CMO
9 hours ago
Nikita Mishra

Former McDonald's marketer Eugene Lee joins Chagee ...

Earlier this month, the Chinese milk tea brand's Nasdaq debut boosted its valuation to US$5.95 billion.