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How Prudential is using experiential marketing and AI storytelling; how the Trade Desk is preparing advertisers for ad-supported video streaming; Shake Shack's short order marketing differentiation strategy and more.
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CEO asserts that more time in-office will make WPP a 'stronger company in five years' time'.
Studio.One makes its debut with several ex-AKQA staffers.
Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.
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