Campaign Asia

Tuesday, 22 April, 2025

Ad block party: Can Google’s AI shut the gate early?

Vinita Bhatia

The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.

The Labubu economy and the business of joy

Thas Naseemuddeen

‘Little joys’ and the continued impact of Asia across Western culture cannot be ignored.

Women to Watch 2024: Patra Patrasuwan, Yum Restaurants International

Staff Reporters

Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.

Are Gen Zers just boomers in disguise? What marketers must be mindful of as kids become adults

Josh Rosenberg

Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

Art Garfunkel delves into psoriasis patient experience in Sun Pharma campaign

Lecia Bushak

Art Garfunkel discusses his experience living with psoriasis as part of Sun Pharma’s I LUV YA for The Long Haul campaign.

Editor's Picks

Havas Media Network Singapore reshuffles leadership, names Kenny Yap CEO of Havas Play

The Singapore office names new managing directors across media and digital as part of a wider leadership reshuffle, while long-time executive Russell Lai departs the agency. Find all the details and more here.

Golin’s Jonny Bentwood on why PR won’t move forward if it keeps measuring backwards

Rahat Kapur

EXCLUSIVE: With pressure mounting on CMOs to maximise the value of every channel, Golin’s global analytics lead argues that PR must stop proving its worth after campaigns end—and start using data to guide what gets made in the first place.

How Asia is redefining football fandom for the digital age: Report

Staff Reporters

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.

Inside the collapse of Indonesia’s most promising creative network

Aulia Masna, Stephanie Mamonto-Shreshta

EXCLUSIVE: Thirteen years after its launch as a bold new model for independent agencies, Indonesia’s Fantastis Anak Bangsa (FAB) has collapsed amid allegations of financial misconduct, leaving a trail of unpaid taxes, shuttered agencies, and missing leadership.

Events

Event Marketing Awards 2025

Apr 24, 2025

The Executive Centre

50 over 50 2025

Apr 29, 2025

Virtual

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