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Wednesday, 23 April, 2025
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Death to 'the client'
Rob McQueen
The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.
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Women to Watch 2024: Rhoda Adams, Golin
Staff Reporters
Marrying courage, corporate acumen and cultural sensitivity, Adams has cemented Golin’s position as a successful corporate communications and crisis management powerhouse in China.
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Why B2B influencers are an essential spend for marketers
Matthew Keegan
With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.
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Here’s a thought: The ad industry still needs big personalities
Warwick Cairns, Mark Stockdale, Kathryn Patten
While personality cults around agency founders seem a relic of a less enlightened past, three experts argue that to break the rules and take back control, advertising needs at least a few larger-than-life figures.
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