Campaign Asia

Thursday, 24 April, 2025

What tariffs? Hyundai stays the course, but NY Auto Show vibes signal caution ahead

Leslie Blount

CMO Sean Gilpin tells Campaign US how the Korean automaker is weathering the storm and agency vet Scott Zacaroli provides insight on the industry’s way forward.

Do podcasts have a measurement problem?

Joseph Arthur

The evolution of podcasting is holding the channel back from reaching its full advertising potential, according to new research.

Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study

Campaign India Team

67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

As Bluesky grows, opportunities abound for pharma brands

Jack O'Brien

The likes of Novartis, Bristol Myers Squibb and AstraZeneca have Bluesky accounts, though none are posting.

Women to Watch 2024: Risa Kusumaningrum, KIT Global

Staff Reporters

Meet Risa Kusumaningrum: a finance whiz reshaping the marketing landscape and championing women in leadership.

Editor's Picks

As US slams door, can the rest of the world offer Chinese ecommerce a lifeline?

Ian Whittaker

Or is this just another dead end? The party seems to be over, writes Ian Whittaker, as Chinese ecommerce giants scramble amid the US crackdown.

Shortlist for the 2025 Women Leading Change Awards is out

Staff Reporters

Meet the inspiring women and companies driving progress and redefining leadership across the region.

Telstra unveils cinematic silent films—as a reminder to silence your phones

Ad Nut

Weird and whimsical, and a welcome break from the usual ‘put your phone away’ lecture, even if Ad Nut is not entirely sure what’s happening in this campaign.

Events

50 over 50 2025

Apr 29, 2025

Virtual

MediaWorks 2025

May 12, 2025

Bangkok

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