Campaign Asia

Friday, 25 April, 2025

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

Rahat Kapur

Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on charging for creative, pushing back against mediocrity, and making curiosity a non-negotiable—for work and for life.

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

Staff Reporters

Spikes Asia 2025 concluded tonight in Singapore with Ogilvy named Network of the Year, Colenso BBDO Auckland and EssenceMediacom taking home top honours, and Kazakhstan joining the winners’ circle for the first time.

the knowledge

OMD takes the lead as EssenceMediacom drops out of global rankings

Elena Lewis

At a holding-company level, Publicis Groupe breaks the $1 billion mark.

M&A deals continued to decline in 2024: COMVergence

Ravi Balakrishnan

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

EMA 2025 winners revealed in live ceremony

Staff Reporters

Campaign celebrates ingenuity, impact, and excellence in crafting distinctive events across diverse markets in the region.

Catch all the weeks moves and wins here

The latest people news and business developments from Amazon, Ogilvy, RGA, Meta, Omnicom, Havas, Adobe, W Communications, BurdaLuxury, UM, and more in our weekly roundup.

Editor's Picks

When brands become the villain: Lessons from Coffee Mate's 'White Lotus' collab

Diana Bradley

The Nestlé product’s team was as surprised as anyone at the HBO show’s season finale. Here’s how brands and their agency partners avoid shocking plot twists involving their products.

The cookie stays crumbled: APAC experts weigh in on Google decision

Nikita Mishra

After five years of promises, billions spent, and a cookieless future touted as inevitable, Google’s recent decision to hold onto third-party cookies has left the ad industry in limbo. Experts across the region call it a strategic stall and a blow to privacy leadership.

Global ad spend surpasses $1 trillion, APAC to play key role

Staff Reporters

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.

Events

50 over 50 2025

Apr 29, 2025

Virtual

MediaWorks 2025

May 12, 2025

Bangkok

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