Campaign Asia

Campaign Creative Capsule
Friday, 25 April, 2025

Welcome to Creative Capsule, your weekly dose of creativity-focused features. In Creative Minds this week, Dentsu Creative Philippines creative director Gian Nealega wants to inherit ‘Somebody Feed Phil’. Up next, it’s celebration time with the announcement of the winners at Spikes Asia. And finally, the Ad Nut is stunned but not silenced by Telstra’s strange silent film campaign. Prepare to be inspired.⬇️

Creative Minds: Gian Nealega is a believer in the greatness of grit

Staff Reporters

Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

Rahat Kapur

Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on charging for creative, pushing back against mediocrity, and making curiosity a non-negotiable—for work and for life.

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

Staff Reporters

Spikes Asia 2025 concluded last night in Singapore with Ogilvy named Network of the Year, Colenso BBDO Auckland and EssenceMediacom taking home top honours, and Kazakhstan joining the winners’ circle for the first time.

Telstra unveils cinematic silent films—as a reminder to silence your phones

Ad Nut

Weird and whimsical, and a welcome break from the usual ‘put your phone away’ lecture, even if Ad Nut is not entirely sure what’s happening in this campaign.

Can sound make you taste spice? 7UP thinks so

Vinita Bhatia

INSIDE THE AD: A fizzy experiment in sonic seasoning, 7UP’s Spotify campaign taps science, culture, and Gen Z cravings to reshape FMCG playbooks.

Mondelez reveals strategy behind 'Oreo Milky Way Dunk' campaign

Aulia Masna

Campaign Indonesia speaks with Mondelez International executives about the Oreo Space Dunk campaign, which launched Oreo biscuits into space.

Celebrate your creative journey: Get featured in Campaign's Creative Minds column

Calling all creatives in APAC! This is your chance to submit an interview for Campaign's Creative Minds column, our weekly interview series spotlighting the region's most talented minds in a fun, inspiring way.

For information about this email newsletter, please contact:
Robert Sawatzky [email protected]

For information about sponsoring this email newsletter, please contact:
Richard Fahy [email protected]

You are currently subscribed to the Campaign Asia Bulletin as: *|EMAIL|*

Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.

To unsubscribe: Click Here