Monday, 28 April, 2025

100 days in, how are Trump’s tariffs reshaping marketing in Asia?

Staff Reporters

SOUNDING BOARD: As the ongoing US tariffs fuel uncertainty across global trade and regional growth, Campaign asks brand and agency leaders across Asia about how they're rethinking priorities and preparing for a more volatile future.

Former McDonald's marketer Eugene Lee joins Chagee as APAC CMO

Nikita Mishra

Earlier this month, the Chinese milk tea brand's Nasdaq debut boosted its valuation to US$5.95 billion.

Beach please: Corona crowns world’s best beaches for 100th birthday

Staff Reporters

In a new platform to commemorate its 100th anniversary, the beer brand expands on its ‘This is Living’ proposition to celebrate sandy beaches and turquoise waters.

The ‘unflushables’: Sydney Water prints PSAs on actual toilet rolls

Ad Nut

A new campaign hits toilet cloggers in Sydney at the scene of the crime, via messaging on toilet rolls. What does Ad Nut make of all of this roll-play?

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Staff Reporters

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

How YouTube turbocharges brand-creator partnerships

Cynthia Lam

From long-form to Shorts, YouTube offers a powerful ecosystem where creators and brands can co-create stories that resonate—and drive real impact. Here’s how marketers can harness that full potential.